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Strategic tourism management B 810


 
Module code TBE 810
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module introduces tourism themes which cover some of the major sectors in the tourism industry such as transport (with particular emphasis on air transport), destination marketing, ecotourism, attractions and events (including sports tourism management). Selected themes will be debated to provide new insights, scientific reasoning and practical application. The aim is to formulate thoughts scientifically and logically, and to stimulate critical reading, thinking and writing.
Module credits 20.00
NQF Level 09
Prerequisites No prerequisite.
Contact time 5 lectures per year
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Year
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